Approach

Gysr is a minimalist solution designed for daily training, made with sea salt, coconut water, and monk fruit extract. Coconut water has always been a key part of my post-run hydration; I wanted to create a portable solution that offers the same hydration benefits, enhanced with the essential nutrients lost during exercise: sodium, potassium, and magnesium. Monk fruit, a plant-based sweetener, is sweeter than sugar, doesn't change blood sugar levels, and offers natural anti-inflammatory benefits.
While many electrolyte products rely on flashy branding, excessive salt, and exaggerated energy claims, I sought a simpler, more refined solution that could be thoughtfully integrated into a training schedule. Our brand name and ethos are directly inspired by the naturally formed geysers around the world. The image of water and raw minerals coming up from the earth informed our approach in ingredients, packaging, and design.
This is all part of a larger, ongoing project aimed at creating brands and services that encourage individual and communal participation in the outdoors and athletics.